Online Business Blog
Considering a graduate degree in accounting or finance? William & Mary business faculty share insights on the MS in Finance and Master of Accounting online programs. Learn more today.
Explore how data analytics is transforming marketing—where the data comes from, how it’s used, and why it’s key to building more effective digital campaigns.
Master the 4 types of financial statements essential for business success. Get expert insights on income statements, balance sheets and more.
Discover how predictive analytics revolutionizes data-driven marketing, from audience segmentation to ROI optimization, and boost campaign success.
Master the five fundamental accounting principles crucial for business success. Improve your financial skills and make informed decisions.
Master real estate finance with our comprehensive guide. Learn about investment types, financing options, career opportunities, and more.
Learn how the three financial statements are linked and why understanding their connection is essential for financial analysis and decision-making.
Discover the key internal and external data sources that power business analytics, from CRM and ERP systems to social media, sensors and market data.
Explore the future of AI in marketing. Discover trends, tools and strategies that will shape customer engagement and digital campaigns.
Understand the fundamentals of wealth management, including investing, tax and estate planning, as well as career opportunities for finance students.
Explore 7 powerful data analysis tools that help you uncover insights, boost work efficiency and make smarter business decisions.
Explore the evolution of AI in the stock market and its impact on trading strategies. Discover how technology is shaping today’s financial landscape.
Discover the diverse opportunities within the wealth management career path. Learn about key roles, required skills, and how to advance your career!
Explore the importance of ethics in business. Learn how ethical practices promote trust, compliance and long-term organizational success.
Meet Dr. Guillermo Rodríguez-Abitia, faculty director of William & Mary’s Online MSBA program. Learn how technical skills and data storytelling impact business.
Learn how to enhance predictive analytics using machine learning. Discover techniques, tools, and strategies for accurate forecasting!
Explore the top-paying jobs you can get with a Master's in Accounting. Learn about roles, salaries and industries that value advanced accounting skills.
Learn what consumer behavior is, its key elements, and why understanding it is crucial for businesses to create effective strategies.
Explore career outcomes with an MS in Marketing. Learn about top roles, industries, and skills that boost your earning potential and career growth.
Leading this effort is Shontae Taylor, Ph.D., director of Online Graduate Career Services, whose approach to career development is shaped by nearly two decades of experience in higher education and her own journey balancing professional growth with personal responsibilities.