Online Business Blog
Explore the importance of ethics in business. Learn how ethical practices promote trust, compliance and long-term organizational success.
Meet Dr. Guillermo Rodríguez-Abitia, faculty director of William & Mary’s Online MSBA program. Learn how technical skills and data storytelling impact business.
Learn how to enhance predictive analytics using machine learning. Discover techniques, tools, and strategies for accurate forecasting!
Explore the top-paying jobs you can get with a Master's in Accounting. Learn about roles, salaries and industries that value advanced accounting skills.
Learn what consumer behavior is, its key elements, and why understanding it is crucial for businesses to create effective strategies.
Explore career outcomes with an MS in Marketing. Learn about top roles, industries, and skills that boost your earning potential and career growth.
Leading this effort is Shontae Taylor, Ph.D., director of Online Graduate Career Services, whose approach to career development is shaped by nearly two decades of experience in higher education and her own journey balancing professional growth with personal responsibilities.
William & Mary’s Raymond A. Mason School of Business is military inclusive, supporting active duty military, veterans and military spouses and they transition to their careers. Learn more about how our online business programs can support you.
Using historical data as a foundation, predictive modeling incorporates statistical modeling, data mining techniques and machine learning to increase profitability and gain a competitive advantage. This article will explore 10 types of predictive analytics modeling techniques and how they’re used to drive business strategy.
Both asset and wealth managers focus on managing investment portfolios on behalf of their clients. However, there are some significant differences between asset management vs. wealth management.
Have you ever wondered why customers make the decisions they do? There’s a whole science devoted to that, and it’s known as behavior analytics. The definition of behavior analytics, as it applies to the business world, is analyzing patterns and activities to understand the how, when and why behind a customer’s actions.
A master of accounting program for non-accounting majors can open up these career possibilities even if you’ve graduated in an unrelated field. Accountants are in high demand, with the Bureau of Labor Statistics predicting that the field will grow 6% over the next 10 years, faster than the overall average for all professions.
Any time you make a decision, you rely on some form of data. The data can be internal—based on previous experiences or knowledge—or taken from external sources. Data analysis is the process of gathering data, refining it and using it to make an informed decision.
Companies now have access to more data than at any other time in history, and savvy leaders can use this information to find new opportunities, reduce costs, optimize performance and increase customer satisfaction. However, before you can take advantage of data-driven decision-making, you need to understand how it works and how to use data effectively to make good decisions.
Behavioral segmentation is one of the four primary categories of customer segmentation: demographic, geographic, psychographic and behavioral. This article will explore how you can better understand behavioral segmentation and how to incorporate it into your marketing strategies.
This article will explore data analytics in operations and how it optimizes daily business processes to boost efficiency and drive effective decision-making.
In this student spotlight, we learn what mattered most to Ivan Trent as he looked for an MBA program, and how earning this degree impacted his professional development.
Learn about 5 common behavioral biases that impact investing decisions and discover strategies to avoid costly mistakes and improve your financial outcomes.
What sets exceptional leaders apart from the rest? The ability to solve complex problems effectively. As markets become increasingly competitive and business challenges grow more intricate, organizations are actively seeking professionals who can navigate uncertainty with confidence and precision.
Discover what an MBA program teaches, from leadership and strategy to finance, providing essential skills and knowledge for career advancement.