An Online MBA Curriculum That Builds Leadership
The William & Mary Online MBA curriculum totals 49 credits and is designed for working professionals who need to balance career demands with academic growth. Our “wicked problem” framework threads throughout the program, allowing you to apply new concepts immediately to workplace challenges.
With the core MBA curriculum and specialization courses, you’ll gain business mastery while developing expertise in your chosen field. Credits earned in most specializations can be applied to several of our specialized business master’s degrees, meaning you could earn a future degree on an accelerated timeline and at a lower cost.
Core Courses (36 credits)
BUAD 5017: Renaissance Leader (4 credits)
BUAD 5947: Global Managerial Economics (4 credits)
BUAD 5607: Operations (4 credits)
BUAD 5227: Integrated Technology (4 credits)
BUAD 5507: Organizational Behavior (4 credits)
BUAD 5707: Business Analytics (4 credits)
BUAD 5107: Accounting for Decision-Making and Financial Analysis (4 credits)
BUAD 5127: Principles of Finance (4 credits)
BUAD 5407: Marketing (4 credits)
Residency Requirement (1 credit)
Students choose one of the two options to fulfill the Residency requirement.
BUAD 5007: Residency (1 credit)
- To help students better understand and assimilate into the culture of William & Mary and the Mason School of Business
- To teach content that is best learned in a face-to-face environment (e.g., experiential exercises)
- To allow students to make connections with faculty and each other along with an opportunity to create relationships that will endure beyond the end of the program
BUAD 6817: Online Global Immersion (1 credit)
Capstone Course (4 credits)
BUAD 5967: Revolutionary Strategic Leader Capstone (4 credits)
Specialization Courses (8 credits)
Students will take 8 credits in their chosen specialization to create the exact foundation needed to build individual skills. Students who do not select a specialization will take 8 credits of electives.
Business Analytics Specialization
Artificial Intelligence for Business Leaders
BUAD 6012: Artificial Intelligence for Business Leaders (4 credits)
BUAD 6002: Data-Driven Organizations in Dynamic Business Environments (4 credits)
Marketing Specializations
Choose from Marketing Analytics, Marketing Innovation or Modern Integrated Marketing Communications (IMC).
Marketing Analytics
BUAD 5217: Analytics for Evaluation & Situation Analysis (4 credits)
BUAD 5247: Analytics for Planning & Optimization (4 credits)
Marketing Innovation
BUAD 5257: Product Management & New Product Development (4 credits)
BUAD 5267: Market-Driven Strategy & Management (4 credits)
Modern Integrated Marketing Communications (IMC)
BUAD 5277: Integrated Campaign Management (4 credits)
BUAD 5287: Digital Content Management (4 credits)
Accounting Specializations
Choose from Accounting or Tax Planning and Strategy.
Accounting
BUAD 6019: Nonprofit & Government Financial Management (2 credits)
BUAD 6009: Business Law (2 credits)
BUAD 5749: Driving Organizational Performance (4 credits)
Tax Planning & Strategy
BUAD 509C: Individual Income Tax (2 credits)
BUAD 6009: Business Law (2 credits)
BUAD 5759: Advanced Federal Taxation (4 credits)
Finance Specializations
Choose from Corporate Finance, Investment Management or Real Estate Finance.
Corporate Finance
BUAD 5317: Corporate Valuation & Credit Analysis (4 credits)
BUAD 5417: Advanced Corporate Finance (4 credits)
Building on previous courses, this course incorporates richer institutional details and deepens understanding of how firms interact with the financial markets. Topics to be included are: financing investments with capital market imperfections, corporate control, governance and risk management.
Investment Management
BUAD 5527: Investments (4 credits)
BUAD 5617: Applied Investment Management (4 credits)
Real Estate Finance
BUAD 6207: Real Estate Finance (4 credits)
BUAD 6307: Real Estate Investments (4 credits)
More Than a Degree.
This Is Your Launchpad.
A William & Mary education is not just a degree but a unique connection to a tight-knit community of students, alumni, bold educators and driven, principled, connected leaders. Build your brand with a university known for breaking barriers, championing integrity and channeling academic grit since its inception.
The Raymond A. Mason School of Business imparts essential business knowledge and builds the dynamic mindset necessary to lead in today’s challenging and rapidly changing business environment. As an online graduate business student, you will:
✓ Graduate with the perspective to envision and enact positive
change
✓ Access mentorship and experiential learning opportunities
✓ Receive personalized career support
✓ Build a lasting network to bolster your career for years to
come
This will only take a moment.