Online Business Blog
Businesses use e-commerce marketing strategies to attract visitors to their online stores and convert them into paying customers. They work at all stages of the customer journey, from building brand awareness to cementing customer loyalty.
Effective governance frameworks promote ethical behavior and integrity and reduce the potential risk of fraud. They help companies build a positive reputation and create sustainable growth.
Modern businesses have an advantage that those in the past could only imagine—the insights gleaned from the vast amounts of data generated by their customers’ everyday activities. Learn how data analysts extract insights from big data to gain a competitive advantage.
What is the current job market for MBA graduates? Explore the various career paths and the top industries open to online MBA grads.
With detailed descriptions and valuable insights, quantitative methods can simulate real-world scenarios to predict outcomes and optimize strategies. Business leaders use them to identify patterns, relationships and trends in data, as well as find the most efficient solutions to business challenges so they can allocate resources effectively.
Explore the pivotal role of branding in digital marketing. Discover how brand identity, compelling storytelling and reputation management influence your digital presence and success.
Almost all businesses depend on resources from other countries, whether from a dispersed workforce or raw materials for production. Today’s business leaders need a global perspective to be effective at helping their companies grow.
Explore how online MBA programs provide aspiring entrepreneurs with the tools, leadership skills, resources and opportunities to launch, manage and grow their own businesses.
Explore diverse roles in modern financial planning and analysis (FP&A), skills required for success and industry challenges and trends.
Discover the nuances between public and private accounting careers. Explore the education and skills required, plus industry trends to make informed decisions for your accounting journey.
Augmented reality (AR) and virtual reality (VR) aren’t just for games anymore. Explore how AR and VR technologies can be applied in marketing to drive better brand awareness, customer engagement and more.
Nonprofit organizations work to improve many social, educational and environmental issues. Unlike for-profit businesses, nonprofits are funded through donations, grants and fundraising events. Explore nonprofit accounting challenges, including understanding governance practices and transparent reporting requirements.
The invention of the computer led to the rise of electronic markets, which allowed traders to make transactions from anywhere in the world. This shift contributed to the rise of a new field called quantitative finance.
The world of international finance is constantly evolving. Factors such as digital technologies, sustainability, shifting demographics and geopolitics are shaping the future of finance and affecting economies worldwide. To understand these changes, you first have to understand how international financial systems work and why they matter.
Soft skills are the so-called 'people skills' that are valuable in any position. For some people, such skills are innate, but they can and should be taught as part of leadership development in an MBA program.
Explore how influencer marketing drives brand growth. Learn about partnerships, boosting awareness and the authenticity that resonates with audiences.
In an online learning environment, interaction and engagement with faculty members helps students perform better and develop core competencies, including problem-solving and critical-thinking skills. Explore the role of online MBA faculty and how they can help you get the most out of your online MBA program.
Forensic accounting is a specialized branch of accounting that uses investigative techniques to uncover fraud and other financial crimes. Learn more about forensic accounting techniques and careers.
Explore evolving international accounting standards, tax reforms and regulatory compliance. Stay updated on critical changes affecting businesses and professionals.
Predictive analytics allows business leaders to identify likely outcomes based on historical data and statistical models. Armed with these tools, businesses can implement a data-driven business strategy in areas such as market research, product development and marketing.