Online Business Blog
Learn how the three financial statements are linked and why understanding their connection is essential for financial analysis and decision-making.
Discover the key internal and external data sources that power business analytics, from CRM and ERP systems to social media, sensors and market data.
Explore the future of AI in marketing. Discover trends, tools and strategies that will shape customer engagement and digital campaigns.
Understand the fundamentals of wealth management, including investing, tax and estate planning, as well as career opportunities for finance students.
Explore 7 powerful data analysis tools that help you uncover insights, boost work efficiency and make smarter business decisions.
Explore the evolution of AI in the stock market and its impact on trading strategies. Discover how technology is shaping today’s financial landscape.
Discover the diverse opportunities within the wealth management career path. Learn about key roles, required skills, and how to advance your career!
Explore the importance of ethics in business. Learn how ethical practices promote trust, compliance and long-term organizational success.
Meet Dr. Guillermo Rodríguez-Abitia, faculty director of William & Mary’s Online MSBA program. Learn how technical skills and data storytelling impact business.
Learn how to enhance predictive analytics using machine learning. Discover techniques, tools, and strategies for accurate forecasting!
Explore the top-paying jobs you can get with a Master's in Accounting. Learn about roles, salaries and industries that value advanced accounting skills.
Learn what consumer behavior is, its key elements, and why understanding it is crucial for businesses to create effective strategies.
Explore career outcomes with an MS in Marketing. Learn about top roles, industries, and skills that boost your earning potential and career growth.
Leading this effort is Shontae Taylor, Ph.D., director of Online Graduate Career Services, whose approach to career development is shaped by nearly two decades of experience in higher education and her own journey balancing professional growth with personal responsibilities.
William & Mary’s Raymond A. Mason School of Business is military inclusive, supporting active duty military, veterans and military spouses and they transition to their careers. Learn more about how our online business programs can support you.
Using historical data as a foundation, predictive modeling incorporates statistical modeling, data mining techniques and machine learning to increase profitability and gain a competitive advantage. This article will explore 10 types of predictive analytics modeling techniques and how they’re used to drive business strategy.
Both asset and wealth managers focus on managing investment portfolios on behalf of their clients. However, there are some significant differences between asset management vs. wealth management.
Have you ever wondered why customers make the decisions they do? There’s a whole science devoted to that, and it’s known as behavior analytics. The definition of behavior analytics, as it applies to the business world, is analyzing patterns and activities to understand the how, when and why behind a customer’s actions.
A master of accounting program for non-accounting majors can open up these career possibilities even if you’ve graduated in an unrelated field. Accountants are in high demand, with the Bureau of Labor Statistics predicting that the field will grow 6% over the next 10 years, faster than the overall average for all professions.
Any time you make a decision, you rely on some form of data. The data can be internal—based on previous experiences or knowledge—or taken from external sources. Data analysis is the process of gathering data, refining it and using it to make an informed decision.