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Explore how online MBA programs provide aspiring entrepreneurs with the tools, leadership skills, resources and opportunities to launch, manage and grow their own businesses.
Explore diverse roles in modern financial planning and analysis (FP&A), skills required for success and industry challenges and trends.
Discover the nuances between public and private accounting careers. Explore the education and skills required, plus industry trends to make informed decisions for your accounting journey.
Augmented reality (AR) and virtual reality (VR) aren’t just for games anymore. Explore how AR and VR technologies can be applied in marketing to drive better brand awareness, customer engagement and more.
Nonprofit organizations work to improve many social, educational and environmental issues. Unlike for-profit businesses, nonprofits are funded through donations, grants and fundraising events. Explore nonprofit accounting challenges, including understanding governance practices and transparent reporting requirements.
The invention of the computer led to the rise of electronic markets, which allowed traders to make transactions from anywhere in the world. This shift contributed to the rise of a new field called quantitative finance.
The world of international finance is constantly evolving. Factors such as digital technologies, sustainability, shifting demographics and geopolitics are shaping the future of finance and affecting economies worldwide. To understand these changes, you first have to understand how international financial systems work and why they matter.
Soft skills are the so-called 'people skills' that are valuable in any position. For some people, such skills are innate, but they can and should be taught as part of leadership development in an MBA program.
Explore how influencer marketing drives brand growth. Learn about partnerships, boosting awareness and the authenticity that resonates with audiences.
In an online learning environment, interaction and engagement with faculty members helps students perform better and develop core competencies, including problem-solving and critical-thinking skills. Explore the role of online MBA faculty and how they can help you get the most out of your online MBA program.
Forensic accounting is a specialized branch of accounting that uses investigative techniques to uncover fraud and other financial crimes. Learn more about forensic accounting techniques and careers.
Explore evolving international accounting standards, tax reforms and regulatory compliance. Stay updated on critical changes affecting businesses and professionals.
Predictive analytics allows business leaders to identify likely outcomes based on historical data and statistical models. Armed with these tools, businesses can implement a data-driven business strategy in areas such as market research, product development and marketing.
The move to a more sustainable world has affected every industry, and finance is no exception. As investors’ priorities shift, companies are held to new accountability standards, and finance professionals look toward a more sustainable future. Explore the ins and outs of sustainable finance.
The ESG framework considers the impact of corporate decisions and practices on the planet, society and clients. Explore the importance of ESG reporting in accounting and the practical steps for implementing this approach.
The Chartered Financial Analyst (CFA) credential is among the most prestigious certifications an investment management professional can earn. Learn more about the CFA exam, including its structure, its requirements and how you can prepare for it.
Learn the structure of the CPA exam and study tips and strategies that will help you pass. In addition, discover how a top master’s program, like William & Mary’s Online Master of Accounting, can ensure you are well-prepared to take the CPA exam and pass on your first attempt.
Building a professional network opens doors to numerous opportunities and fosters career development. Though you may think you’ll have a harder time networking as an online student, that’s not necessarily true. Online networking can bridge the gap between academia and real-world practice, offering professional connections, valuable insights, potential internships and future job prospects.
Content marketing isn’t new. In fact, some point as far back as Benjamin Franklin’s Poor Richard’s Almanac for the discipline’s origins. Despite this longevity, the digital landscape has a profound effect on content marketing. Learn more about effective content marketing strategies in the digital age.
Explore the different facets of mobile marketing and the role of responsive design in enhancing user experience and winning conversions.
It’s crucial to engage effectively with the virtual learning environment. Explore strategies that will not only help you navigate online education but also ensure a rewarding and enriching experience.
Discover how the integration of cloud technology has transformed how organizations access, analyze and utilize data, enabling more efficient and effective decision-making processes.
Up to 70% of business operations across all industries could be automated by generative artificial intelligence by 2030. Without a deep understanding of the strengths and weaknesses of AI, as well as how it can be used to achieve an organization’s strategic objectives, business leaders won’t be equipped to succeed in an AI-driven economy.
Content marketing is going through a massive $584 billion growth spurt. While social media is undoubtedly a large chunk of that, the email marketing platform still reigns supreme. In this competitive landscape, it pays to know your email marketing best practices.
The demand for business professionals is steadily rising. Explores essential strategies and skills you can develop to stand out, achieve work-life balance, and advance your career with an Online MBA.
The demand for business analysts has soared as more businesses embrace this approach. According to the U.S. Bureau of Labor Statistics, the number of jobs for management analysts-an umbrella term that includes business analysts-will increase by 10% between 2022 and 2032. This guide covers essential business analytics skills that can help you jumpstart or advance your career in this rapidly growing field.
Online master’s programs in finance help students develop the skills needed to start or advance their careers. Explore career paths for finance graduates and the benefits of enrolling in an online master’s program.
Social media marketing has become one of the most powerful tools for companies that want to engage new and familiar audiences. Discover platform-specific strategies and general best practices to take your digital marketing to the next level.
Taking a structured approach to marketing yourself and your career can differentiate you from other candidates when you’re job hunting. Treating yourself as a brand, using many of the same principles, will help people quickly understand who you are, what you offer and why they should want to hire you or work with you.
An online master's program with a well-rounded curriculum of finance courses can help students jumpstart or advance a career in the financial sector.
In our modern, data-driven world, analytics play a crucial role in almost every business’s success. Analytics allow business owners to track their ROI, gain insight into their target audience, plan for the future, and sharpen their decision-making.
You can find accountants in every corner of the economy, including public companies, private industry, nonprofits and the government sector. Nearly all organizations need one or more accounting professionals to track monetary transactions, review financial statements and prepare taxes.