Online Business Blog

The demand for business professionals is steadily rising. Explores essential strategies and skills you can develop to stand out, achieve work-life balance, and advance your career with an Online MBA.

The demand for business analysts has soared as more businesses embrace this approach. According to the U.S. Bureau of Labor Statistics, the number of jobs for management analysts-an umbrella term that includes business analysts-will increase by 10% between 2022 and 2032. This guide covers essential business analytics skills that can help you jumpstart or advance your career in this rapidly growing field.

Online master’s programs in finance help students develop the skills needed to start or advance their careers. Explore career paths for finance graduates and the benefits of enrolling in an online master’s program.

Social media marketing has become one of the most powerful tools for companies that want to engage new and familiar audiences. Discover platform-specific strategies and general best practices to take your digital marketing to the next level.

Taking a structured approach to marketing yourself and your career can differentiate you from other candidates when you’re job hunting. Treating yourself as a brand, using many of the same principles, will help people quickly understand who you are, what you offer and why they should want to hire you or work with you.

An online master's program with a well-rounded curriculum of finance courses can help students jumpstart or advance a career in the financial sector.

In our modern, data-driven world, analytics play a crucial role in almost every business’s success. Analytics allow business owners to track their ROI, gain insight into their target audience, plan for the future, and sharpen their decision-making.

You can find accountants in every corner of the economy, including public companies, private industry, nonprofits and the government sector. Nearly all organizations need one or more accounting professionals to track monetary transactions, review financial statements and prepare taxes.

Looking for a Master of Business Administration (MBA) program? You have a world of options. It can be hard to know how to recognize the online program that's best for you.

The business world can be as challenging as it is rewarding. College graduates hope their newly earned bachelor’s degrees will be stepping stones to long and lucrative careers, but what transpires after graduation day doesn’t always meet expectations.

As business operations expand and become more complicated, the need for accurate and dependable financial information grows. Auditing helps guarantee financial statement integrity and assures stakeholders that financial information is presented fairly and accurately.

Brand perception encompasses the thoughts, emotions and judgments that consumers have about a brand, a product or a service. When it comes to how your company’s brand is perceived, it’s important to understand your role as a marketer.

Accounting apps, software and other innovative tools offer many benefits for accountants. But it can be challenging to determine which tools you should implement into your daily routine, especially if you’re new to computerized accounting systems.

Learn how Artificial Intelligence is transforming marketing by driving personalized experiences backed by data analytics.

Finance pros need to master fintech and its applications in today's evolving finance landscape. Dive into modern fintech and its role in online financial education.

While businesses have been making decisions based on statistics for decades, this vast amount of unstructured data—mined with sophisticated machine-learning techniques—allows businesses to uncover trends that would otherwise go unnoticed.

Learn why employers in the finance industry are seeking applicants with fine-tuned soft skills and how an online Master’s in Finance can help you get ahead.

Data ethics help ensure that organizations gather and interpret information accurately and fairly. Explore the role of ethics in business analytics and the social impact of ethical data usage.

Take your marketing campaigns to the next level by promoting your customer from consumer to co-creator. Let’s explore four ways to successfully incorporate your customers into your marketing plan.

Learn how to leverage digital networking to create a brighter future. Apply to William & Mary's Online MBA program and take charge of tomorrow.

Online MBA programs have exploded in popularity in the last five years. The Association to Advance Collegiate Schools of Business (AACSB) reports that 45,038 students enrolled in online MBA programs in the United States during the 2020-2021 academic year.

The accounting profession forms the backbone of our economy and individual businesses, maintaining financial stability and fostering growth. It functions as the custodian of economic health and sustainability. Yet, its efficacy depends on adherence to ethics and professional standards as much as on technical proficiency.

Whether it’s the neighborhood grocery store, the weekend farmer’s market, an auction or even an online marketplace like Amazon or your state’s health insurance exchange, markets work to bring together interested buyers and sellers so mutually beneficial transactions can take place.

Both asset and wealth managers focus on managing investment portfolios on behalf of their clients. However, there are some significant differences between asset management vs. wealth management.

Traditional forms of marketing blossomed in the middle and late parts of the 20th century, although the roots stretch much further back. In this post, you’ll learn about the differences between traditional and digital marketing, the advantages offered by digital marketing and where the future of marketing is heading.

It can be a mixed blessing to have multiple interests and talents: You face the opportunity—and responsibility—of making complex, interesting choices. In looking for a graduate program that best fits your unique combination of skill, curiosity and achievement, you owe it to yourself to get a clear picture of what each program offers and how it can shape your future.

People who learn about financial concepts can make more informed financial decisions at work and home. Read on to learn about five principles of finance and discover how the William & Mary Online MS in Finance can prepare you for the challenges you’ll face as a financial manager or C-suite leader in today’s evolving business landscape.

Getting an MBA is an achievement that can lead to great things for your career, but mastering the material and finishing assignments requires both hard work and time. But exactly how long it takes to get an MBA depends on a number of factors. Read more here.

Traditional economic theories assume that people act rationally when making financial decisions. So, what is behavioral finance?

If you’re wondering how to start a career in marketing, there are some concrete steps you can take to make the transition smoother. Keep reading for a step-by-step guide to becoming a marketing professional.

Every day, over 338 million terabytes of data are created as people engage with the internet for business and personal use.1 Data analysts and other data professionals can leverage this data to gather business insights and drive business decisions. However, data-driven insights are only as good as the data behind them.

A sense of belonging is very important to us as humans. It’s so important that it’s included as one of the five levels on Maslow’s hierarchy of needs along with survival essentials like food, water, shelter and safety. It should be no surprise, then, that it is also important to cultivate belonging at work.