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Create Your Future on Your Timing

Combine the prestige of a “Public Ivy” business education with the agility of a short-term, targeted professional skills-development program. In a few courses and a matter of months, you can acquire skills and the background necessary for a career in business leadership.

An online business certificate from William & Mary creates opportunities for you. The credits you complete in your certificate program can be the foundation of your master’s degree from the Raymond A. Mason School of Business.

Explore Our Online Certificates

William and Mary Business Student in Miller Hall

Business Analytics Certificate

Build a foundation of hard skills, soft skills and business acumen to propel your career transition into the field of analytics.
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male professional student in suit talking with business partner

Investment Management Certificate

Gain a strong foundation in financial modeling, analysis and decision-making, global financial strategy, and effective communication of complex strategies.
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professional woman in suit sitting at table

Corporate Finance Certificate

Delve into corporate financial strategy, financial valuation models, firms’ interactions with financial markets, and corporate investment valuation.
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Featured Articles

Featured Faculty - Shontae Taylor, Ph.D.
Personalized Career Support for Online Graduate Students: How Shontae Taylor Works to Meet Unique Needs
02 May
Leading this effort is Shontae Taylor, Ph.D., director of Online Graduate Career Services, whose approach to career development is shaped by nearly two decades of experience in higher education and her own journey balancing professional growth with personal responsibilities.
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WM-MSBA-10-Predictive-Modeling-Types.jpg
10 Types of Predictive Modeling: Benefits and Practical Applications
31 Mar
Using historical data as a foundation, predictive modeling incorporates statistical modeling, data mining techniques and machine learning to increase profitability and gain a competitive advantage. This article will explore 10 types of predictive analytics modeling techniques and how they’re used to drive business strategy.
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Couple meeting financial advisor
Asset Management vs. Wealth Management
27 Mar
Both asset and wealth managers focus on managing investment portfolios on behalf of their clients. However, there are some significant differences between asset management vs. wealth management.
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people shape set in figures on a color screen
What Is Behavior Analytics? How to Track and Analyze User Behavior
26 Mar
Have you ever wondered why customers make the decisions they do? There’s a whole science devoted to that, and it’s known as behavior analytics. The definition of behavior analytics, as it applies to the business world, is analyzing patterns and activities to understand the how, when and why behind a customer’s actions.
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Peron using calculator on a desk next to a piggy bank
MS in Accounting for Non-Accounting Majors: What You Need to Know
26 Mar
A master of accounting program for non-accounting majors can open up these career possibilities even if you’ve graduated in an unrelated field. Accountants are in high demand, with the Bureau of Labor Statistics predicting that the field will grow 6% over the next 10 years, faster than the overall average for all professions.
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server displaying data
Top Techniques to Analyze Data for Accurate and Actionable Insights
25 Mar
Any time you make a decision, you rely on some form of data. The data can be internal—based on previous experiences or knowledge—or taken from external sources. Data analysis is the process of gathering data, refining it and using it to make an informed decision.
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people in a room looking at data on a digital whiteboard
Data vs. Analytics vs. Insights: Understanding Their Differences and Importance
25 Mar
Companies now have access to more data than at any other time in history, and savvy leaders can use this information to find new opportunities, reduce costs, optimize performance and increase customer satisfaction. However, before you can take advantage of data-driven decision-making, you need to understand how it works and how to use data effectively to make good decisions.
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behavioral segmentation sign with marks on notepad
Behavioral Segmentation: Definition and 4 Real-Life Examples
25 Mar
Behavioral segmentation is one of the four primary categories of customer segmentation: demographic, geographic, psychographic and behavioral. This article will explore how you can better understand behavioral segmentation and how to incorporate it into your marketing strategies.
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Photo of man analyzing digital graphs on tablet.
What Is Operational Analytics and Why It’s Critical for Business Success
21 Mar
This article will explore data analytics in operations and how it optimizes daily business processes to boost efficiency and drive effective decision-making.
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Student Spotlight - Ivan Trent, MBA ’24
Student Spotlight: Ivan Trent on the William & Mary Difference
06 Mar
In this student spotlight, we learn what mattered most to Ivan Trent as he looked for an MBA program, and how earning this degree impacted his professional development.
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Erased word 'FACT' on a chalkboard, partially overwritten by the word 'BIAS' in red chalk
5 Behavioral Biases That Can Impact Your Investing Decisions
05 Feb
Learn about 5 common behavioral biases that impact investing decisions and discover strategies to avoid costly mistakes and improve your financial outcomes.
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A person is leading a discussion at a whiteboard with sticky notes, while others participate in conversation
Problem-Solving Strategies in Business: A Comprehensive Guide
30 Jan
What sets exceptional leaders apart from the rest? The ability to solve complex problems effectively. As markets become increasingly competitive and business challenges grow more intricate, organizations are actively seeking professionals who can navigate uncertainty with confidence and precision.
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Interested in Our Online Programs?

Jun
13

Priority Application Deadline

June 13th
Fall 2025 Term
Jul
25

Application Deadline

July 25th
Fall 2025 Term
Aug
25

Next Start

August 25th
Fall 2025 Term