Online Foundations in Business Analytics Certificate

Data science and analytics continue to redefine the business world, and their impact on the job market shows no signs of slowing down. It is estimated there will be 2.72 million data analytics jobs in the U.S. by 2020, all of which require a refined set of programming and quantitative skills.1

The Online Foundations in Business Analytics Certificate from William & Mary combines the prestige of a “Public Ivy” business education with the agility of a short-term, targeted professional skills-development program. In just five courses that can be completed in little more than one semester, you will learn key business analytics tools and skills that can help launch you into analytics-driven roles or provide your point of entry into the Online Master of Science in Business Analytics program.

Foundations in Business Analytics Certificate by the Numbers






Programming Languages


On-Campus Commitments

A Foundation for Business Analytics Success

Our Online MS in Business Analytics program is designed around four content pillars that we have identified as essential to success in the field—business acumen, math modeling, computing technologies and communicating with impact. The five business analytics courses that make up this certificate provide the foundations to these pillars, skills in each area upon which deeper expertise can be built.

Both the “Probability and Statistics” and “Linear Algebra for Business Analytics” courses provide essential background knowledge for the complex mathematical modeling that analytics roles demand. The certificate’s two programming courses—in R and Python—build your knowledge in the two most essential languages to contemporary analytics computing technologies. Finally, the program’s culminating course, “Competing Through Business Analytics,” ties these skills together with business acumen and communicational fluency, preparing you to apply business analytics tools in any organization.

And when you complete your coursework for this certificate program, it could be just the beginning of your analytics education. The five courses of the business analytics certificate program comprise the prerequisites and first required course of the Online MSBA program. Students who complete the Foundations in Business Analytics Certificate program in good standing are invited to apply to the Online Master of Science in Business Analytics (MSBA) program with no additional application requirements, and all credits from the certificate may be applied toward completion of the MSBA.

Learn In-Demand Business Analytics Tools

R and Python are two of the top five data science skills in highest demand, according to TechRepublic. 2
 laptop sitting on a desk with two large display monitors

Have Questions?

We want to ensure you can take advantage of this opportunity to transition into a rewarding new analytics career. Feel free to schedule a call with an Admissions Advisor if you have any questions about the Online Foundations in Business Analytics Certificate, or about using it to transition into the Online MSBA program.

Interested in Our Online Programs?


Priority Application Deadline

February 17th
Summer 2023 Term

Application Deadline

April 7th
Summer 2023 Term

Next Start

May 8th
Summer 2023 Term

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2. Retrieved on September 27, 2019, from

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