Online Foundations in Business Analytics Certificate

Data science and analytics continue to redefine the business world, and their impact on the job market shows no signs of slowing down. The projected growth rate for data science jobs through 2031 is 36%, which is much faster than the average growth rate for all occupations.1

The Online Foundations in Business Analytics Certificate from William & Mary combines the prestige of a “Public Ivy” business education with the agility of a short-term, targeted professional skills-development program. In just three courses that can be completed in little more than one semester, you will learn key business analytics tools and skills that can help launch you into analytics-driven roles or provide your point of entry into the Online Master of Science in Business Analytics program.

Foundations in Business Analytics Certificate by the Numbers






Programming Languages


On-Campus Commitments

A Foundation for Business Analytics Success

Our Online MS in Business Analytics program is designed around four content pillars that we have identified as essential to success in the field—business acumen, math modeling, computing technologies and communicating with impact. The three business analytics courses that make up this certificate provide the foundations to these pillars, skills in each area upon which deeper expertise can be built.

The “Probability and Statistics with R course provides essential background knowledge for the complex mathematical modeling that analytics roles demand. The “Business Modeling with Python” course builds your knowledge in the most essential languages to contemporary analytics computing technologies. Finally, the program’s culminating course, “Competing Through Business Analytics,” ties these skills together with business acumen and communicational fluency, preparing you to apply business analytics tools in any organization.

And when you complete your coursework for this certificate program, it could be just the beginning of your analytics education. The three courses of the business analytics certificate program comprise the prerequisites and first required course of the Online MSBA program. Students who complete the Foundations in Business Analytics Certificate program in good standing are invited to apply to the Online Master of Science in Business Analytics (MSBA) program with no additional application requirements, and all credits from the certificate may be applied toward completion of the MSBA.

Learn In-Demand Business Analytics Tools

R and Python are two of the top 15 data science skills data scientists need for success in their careers.2
 laptop sitting on a desk with two large display monitors

Have Questions?

We want to ensure you can take advantage of this opportunity to transition into a rewarding new analytics career. Feel free to schedule a call with an Admissions Outreach Advisor if you have any questions about the Online Foundations in Business Analytics Certificate, or about using it to transition into the Online MSBA program.

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Priority Application Deadline

June 7th
Fall 2024 Term

Application Deadline

July 26th
Fall 2024 Term

Next Start

August 26th
Fall 2024 Term
Questions? Let’s Connect.