Email: lmccullough@wm.edu
Program: Online MBA
Credentials:
MBA, William & Mary
BA, Psychology, Boston College
Expertise: Marketing
Leslie McCullough is a section leader and a recent graduate from the inaugural cohort of the Online MBA program at William & Mary’s Raymond A. Mason School of Business. She began her marketing career almost 25 years ago as a marketing consultant and copywriter working both as a freelancer and on-staff for a number of organizations.
Ten years ago, she launched her own marketing firm, which is now McCullough Communications, LLC. Her firm focuses on assessing clients’ business needs and developing strategic marketing plans and materials to leverage opportunities.
As a marketing strategist, Leslie’s primary role is to pull together all the pieces to tell an organization’s story in a clear, focused and engaging way. Over the years, she has written dozens of articles, brochures, ads, websites, taglines, and annual reports for a wide range of organizations including universities, hospitality destinations, financial institutions, consumer retail businesses, and international nonprofit foundations.