Email: jdawson@wm.edu
Program: Online MBA
Credentials:
MS in Marketing, Georgia State University
BS in Marketing, Florida State University
Expertise: Integrated marketing and communication, campaign planning and execution
Jessica Dawson is a MARCOM leader with over 15 years of experience developing and implementing marketing and communications strategies. She is the senior director of campaign planning and execution at The Coca-Cola Company. In this role, she leads a team responsible for managing campaigns from brief to execution for our largest brands. She has also held commercialization and industry communications positions at The Coca-Cola Company. Additionally, she served as an adjunct public relations instructor at South University for over three years.
Before joining The Coca-Cola Company, Jessica spearheaded marketing and communications projects for LG Electronics, The Home Depot and The National Peanut Board. She holds a master of science in marketing from Georgia State University and a bachelor of science in marketing from Florida State University.