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Dawn Edmiston, DM, Ed.D.

Clinical Professor, Marketing

Email: dawn.edmiston@mason.wm.edu

Program: Online MBA, Online MSM


  • Clinical Professor
  • Ed.D., Educational Policy, Planning, and Leadership, William & Mary
  • DM, University of Maryland University College, Phi Kappa Phi honors
  • MBA, Strategic Management/International Marketing, Columbia University
  • International Exchange Program, London Business School
  • BS, Rensselaer Polytechnic Institute
  • AA, Elmira College

Area: Marketing

Expertise: Digital marketing, higher education marketing; integrated marketing communication; personal branding

Dr. Dawn Edmiston is the Clinical Professor of Marketing at William & Mary (W&M) and recently served as a Fulbright Scholar at Tallinn University in Estonia. Her teaching honors include the 2021 W&M Online MBA and 2023 W&M Online MSM Outstanding Faculty Awards. Dr. Edmiston’s research has been published in various publications to include the Journal of Marketing for Higher Education.

She serves on the editorial board of the Journal of Marketing Education and previously was the special issues editor for the Marketing Education Review and the Journal for Advancement of Marketing Education. Her research on Integrated Marketing Communication in U.S. Public Institutions of Higher Education received the Council for Advancement and Support of Education outstanding dissertation award. Prior to her career in academia, she held marketing management roles with IBM, PricewaterhouseCoopers Management Consulting Services and Discovery Communications (Discovery Channel, TLC, Animal Planet, Travel Channel and Discovery Channel Online). She has also consulted for organizations such as the Fred Rogers (Mister Rogers) Center and Public Broadcasting Service (PBS).

Her educational background includes two doctorate degrees from University of Maryland and William & Mary, in marketing and higher education, respectively. In addition, she holds an MBA from Columbia Business School (with study abroad at London Business School) and a BS from Rennselaer Polytechnic Institute.