Program: Online MBA, Online MSM
Ed.D., Educational Policy, Planning, and Leadership, William & Mary
DM, University of Maryland University College, Phi Kappa Phi honors
MBA, Strategic Management/International Marketing, Columbia University
International Exchange Program, London Business School
BS, Rensselaer Polytechnic Institute
AA, Elmira College
Expertise: Digital marketing, higher education marketing; integrated marketing communication; personal branding
Dawn Edmiston is the clinical professor of marketing in the Raymond A. Mason School of Business at William & Mary. She was selected to be a Fulbright Scholar in Estonia and was the recipient of the 2018 Thomas and Teri Dungan Teaching Innovation Fellowship and 2017 Marketing Management Association Master Teacher Award.
Dawn’s research has been published in various marketing and educational journals to include the Journal of Marketing for Higher Education. She serves on the editorial board of the Journal of Marketing Education and was the editor of the 2017 Marketing Education Review special issue on teaching innovation.
Prior to her career in academia, Dawn held marketing management roles with IBM Business Consulting Services, PricewaterhouseCoopers Management Consulting Services and Discovery Communications (Discovery Channel, TLC, Animal Planet, Travel Channel and Discovery Channel Online). She has also consulted for organizations such as the Fred Rogers (Mister Rogers) Center and Public Broadcasting Service (PBS).