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Scott McCoy, Ph.D.

Professor, Business Analytics


Program: Online MSBA

Ph.D., Business Administration, University of Pittsburgh
MS, Middle Tennessee State
BA, Flagler College

Area: Operations and Information Technology

Expertise: Human computer interaction, social media, online advertising, teaching assessment

Scott McCoy is a Professor of Business Analytics and the Area Head for the Operations and Information Systems Area at William & Mary. His current research interests are in the area of Online Advertising, Social Media, Human Computer Interaction (HCI), Social Entrepreneurship, and Teaching Assessment. His research has been presented or published (or forthcoming) in many national and international conferences and journals such as Information Systems Research (ISR), Communications for the Association of Computing Machinery (CACM), European Journal of Information Systems (EJIS), Information Systems Journal (ISJ), Journal of the Association for Information Systems (JAIS), Information and Management (I&M), and Communications of the Association for Information Systems (CAIS).

Scott has traveled the world extensively, having lived in the USA, Australia, Chile, Cuba, Dominican Republic, and Ecuador. He also had extended stays in several countries, including Argentina (2009), Cuba (ongoing), Dominican Republic (ongoing), Guatemala (2012), Hungary (2010), and Mexico (2006). He has taught business courses at, and collaborated onsite with, universities in Australia, Chile, Cuba, Dominican Republic, Guatemala, Hungary, Mexico, and the USA.

Additionally, Scott is a RPCV (Returned Peace Corps Volunteer) from the Dominican Republic. Following Hurricanes Katrina and Rita in August 2005, Scott was one of 272 Peace Corps Response volunteers (formerly known in Crisis Corps) who served domestically on relief efforts in the Gulf States through an agreement with the Federal Emergency Management Agency (FEMA). This deployment of volunteers was the first and only time Peace Corps has served domestically. He recently (2016) sailed around the world with his family onboard the MV World Odyssey as part of Semester at Sea. His current country count (lived, worked or traveled) is 119.