Rebecca Lieb

Rebecca Lieb, Ph.D.

Section Leader


Program: Online MBA

Ph.D., Anglia Ruskin University
MA in Cinema Studies, New York University
MA in Cinema Studies, Université de Paris-Sorbonne
AB in Art History & Classics, Vassar College

Expertise: Digital marketing, content marketing, content strategy, search engine optimization, email marketing, digital advertising

Rebecca Lieb, Ph.D., is an educator, strategic advisor, research analyst, keynote speaker and author. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation. Past clients range from startups to nonprofits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, New York Life, Oracle, Save the Children, Pinterest, LinkedIn, Cisco, advertising and PR agencies, and The Federal Reserve Bank of New York.

As an educator, Rebecca has taught at New York University, Harbour Space University (Barcelona), Avans University (Netherlands), Kellogg School of Management, and Sasin School of Management (Bangkok). She has authored several books on digital marketing and media.