Online MSBA Application Requirements
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W&M Online MSBA Admissions and Application Requirements

Our Online Master of Science in Business Analytics (MSBA) places rigorous emphasis on quantitative skills, including statistics, probability and algebra, as well as business acumen. For this reason, our Online Admissions Team looks for applicants who have demonstrated strong mathematical aptitude and a history of workplace experience. While qualified applicants may come from a variety of academic backgrounds—ranging from computer science and liberal arts to business and economics—their professional and personal achievements should indicate an ability to thrive within and benefit from our robust curriculum.

To qualify for admission, applicants must have:

  • A bachelor's degree from a regionally accredited university
  • Two years of professional work experience OR they must otherwise prove their business acumen

How Can You Prove Business Acumen?

If you are applying to the Online MSBA but do not have at least two years of relevant professional work experience, you have two unique alternatives by which you can prove your business acumen:

  • Alternative #1
    Successful completion of a prior undergraduate or graduate program in business, or coursework in corporate finance, accounting, marketing and operations
  • Alternative #2
    Successful completion of the following courses with certification:
    • Introduction to Corporate Finance
    • Introduction to Financial Accounting
    • Introduction to Marketing
    • Introduction to Operations Management

Don't miss a beat.

Download the Online MSBA Application Checklist, and keep yourself on track during the application process.

Key Steps and Application Requirements

Complete the Online Application

As part of the online application, you will be asked to submit the following:

  • Two professional references. Please select individuals who can provide specific and relevant information about your intellectual and quantitative abilities, performance and motivation
  • One personal essay. When submitting your essay, as well as the optional personal statement, please list your full name and the question being answered at the top of the page; also, please use at least 11-point font and 1.5 spacing

Required Essay Prompt (at least 800 words): Why is a master’s degree in marketing the next logical step toward achieving your short- and long-term professional goals? And why is the William & Mary Online Master’s in Marketing the right program for you?

Optional Personal Statement (250 words): Is there any additional information that you would like to share with the Online Admissions Team that you believe would be helpful in reviewing your application? Complete this question only if you feel your candidacy is not fully represented in your coursework or resume.

Request Official Transcripts

W&M prefers electronic official transcripts, but we also accept hard-copy official transcripts. Electronic transcripts must be sent directly from the institution to

Hard-copy official transcripts from all previously attended institutions should arrive in a sealed envelope with the signature of the registrar across the seal. DO NOT OPEN OFFICIAL TRANSCRIPTS. Hard-copy official transcripts must be sent directly from your academic institution or forwarded in a sealed envelope from you to the following address:

Raymond A. Mason School of Business
William & Mary
Attn: Center for Online Learning
P.O. Box 8795
Williamsburg, VA 23187

NOTE: Please upload unofficial transcripts from all previously attended institutions to your application for initial admissions decisions. If accepted, you must submit official transcripts from all previously attended institutions before the first day of class.

Schedule a Personal Admission Interview

Qualified applicants who have submitted and completed their application will be invited to schedule a personal admission interview. Interviews can be conducted on campus, via video conference or by telephone.

Pay Application Fee: $100 (or request a waiver)

The application fee may be waived for early applicants (by priority deadline), active duty military and spouses, veterans, William & Mary Alumni, attendees of informational webinars, and at the discretion of the Admissions Office. Please speak to an Admissions Advisor prior to submitting your application for details.

Apply Now

Technological Requirements

Business analytics is a unique course of study that comes with a few specialty technical requirements. While our online learning management system requires little more than an internet connection, the Online MSBA coursework will demand specific software and hardware features, as professors will utilize a variety of academic materials in varying media formats. Before enrolling in the program, please review the Online MSBA technology requirements to ensure your computer has the functionality necessary to participate and succeed in the program.

Download Technology Requirements

Proof of English Language Proficiency (for Non-U.S. Citizens)

International applicants must have a TOEFL score of at least 100 if internet-based, 250 if computer-based or 600 if paper-based, or an IELTS score of at least 7. Exemptions may be granted for applicants who have earned a degree from an accredited U.S. institution or lived and worked full-time in a predominantly English-speaking country for the past two years.

Still Have Questions?

To learn more about application requirements, or if you have questions about whether the Online MSBA is the right program for you, please contact one of our Admissions Advisors at 844-234-4075, or schedule a call at a time that is convenient for you.

Schedule a Call

Interested in Our Online Programs?


Priority Application Deadline

June 11
Fall 2021 term

Application Deadline

July 30
Fall 2021 term

Next Start

August 30
Fall 2021 term

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