Program: Online MSM
MBA, Northwestern University
BBA, Marketing, William & Mary
Expertise: Modern integrated marketing communications, creativity and corporate culture, advertising-new models and structures
Matt Williams is a visiting Clinical Professor of Marketing for W&M MSOB. He spent 30 years in advertising and was the CEO of The Martin Agency, the 25th largest agency in the US and one of the most creatively recognized agencies in the world, from 2013-2018.
Matt has a passion for brand management and brings a wealth of knowledge in communications strategy, integrated marketing, digital strategy, and leadership.