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W&M Online Master’s in Marketing Admissions and Application Requirements

The Online Admissions Team at the Raymond A. Mason School of Business seeks a special kind of professional to fill the digital classrooms of our Online Master’s in Marketing program. Intellectually ambitious and unafraid to push boundaries, the students who will thrive in the Online Master’s in Marketing will redefine the field in the coming years, prepared to thrive by the broad and deep training they receive as Renaissance Marketers.

While successful candidates may come from any professional field, all applicants must have:

  • A bachelor’s degree from a regionally accredited college or university
  • At least two years of professional work experience with marketing exposure

What is Marketing Exposure?

People around a table looking at charts We understand that not all Online Master’s in Marketing applicants will come to us with hands-on marketing experience, but we still want to ensure that all students enter the program prepared to succeed. That is why we require two years of professional work experience with marketing exposure to apply to the program. This could include roles:

  • In a marketing department
  • On a team that works with or adjacent to the marketing department at your company
  • At an organization that contracts with a marketing agency to promote your product or service
  • With other demonstrated forms of interaction with marketing as a function

Feel free to contact an Admissions Advisor if you have any questions regarding whether your work experience meets this requirement.

No GMAT Required

Because of our commitment to holistically evaluating applicants and considering all aspects of their professional and academic backgrounds, we do not require GMAT or GRE scores for admission to the Online Master’s in Marketing program.

Applicants may, however, submit scores for consideration if they believe that doing so will be beneficial to their application.

Don’t miss a beat.

Program Overview

Download the Online MSM Application Checklist, and keep yourself on track during the application process.

Download Checklist

Key Steps and Application Requirements

  1. Complete the Online Application

    As part of the online application, you will be asked to submit the following:

    • Two professional references. Please select individuals who can provide specific and relevant information about your intellectual and quantitative abilities, performance and motivation
    • One personal essay. When submitting your essay, as well as the optional personal statement, please list your full name and the question being answered at the top of the page; also, please use at least 11-point font and 1.5 spacing

      Required Essay Prompt (at least 800 words): Why is a master’s degree in marketing the next logical step toward achieving your short- and long-term professional goals? And why is the William & Mary Online Master’s in Marketing the right program for you?

      Optional Personal Statement (250 words): Is there any additional information that you would like to share with the Online Admissions Team that you believe would be helpful in reviewing your application? Complete this question only if you feel your candidacy is not fully represented in your coursework or resume.
  2. Request Official Transcripts

    W&M prefers electronic official transcripts, but we also accept hard-copy official transcripts. Electronic transcripts must be sent directly from the institution to

    Hard-copy official transcripts should arrive in a sealed envelope with the signature of the registrar across the seal. DO NOT OPEN OFFICIAL TRANSCRIPTS. Hard-copy official transcripts must be sent directly from your academic institution or forwarded in a sealed envelope from you to the following address:

    College of William & Mary
    Raymond A. Mason School of Business
    Attn: Center for Online Learning
    P.O. Box 8795
    Williamsburg, VA 23187

    NOTE: You can upload unofficial transcripts with your application, which will suffice for the initial admissions decision; if accepted, you must submit official transcripts before the first day of class.

  3. Schedule a Personal Admission Interview

    Qualified applicants who have submitted and completed their application will be invited to schedule a personal admission interview. Interviews can be conducted on campus, via Skype video conference or by telephone.

  4. Pay Application Fee: $100 (or request a waiver)

    The application fee may be waived for W&M undergraduates and alumni; early applicants (by priority deadline); referred applicants; high-quality applicants (academically or professionally); active duty military or veterans; volunteers who have served in humanitarian organizations such as the U.S. Peace Corps, Teach for America or AmeriCorps; and at the discretion of the Admissions Office. Contact an Admissions Advisor to discuss whether you qualify for a fee waiver.

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Proof of English Language Proficiency (for Non-U.S. Citizens)

International applicants must have a TOEFL score of at least 100 if internet-based, 250 if computer-based or 600 if paper-based, or an IELTS score of at least 7. Exemptions may be granted for applicants who have earned a degree from an accredited U.S. institution or lived and worked full-time in a predominantly English-speaking country for the past two years.

Still Have Questions?

To learn more about application requirements, or if you have questions about whether the Online Master’s in Marketing is the right program for you, please contact one of our Admissions Advisors at 844-234-4075, or schedule a call at a time that is convenient for you.

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