W&M Online Master of Science in Marketing Admissions and Application Requirements

The Online Admissions Team at the Raymond A. Mason School of Business seeks a special kind of professional to fill the digital classrooms of our Online Master of Science in Marketing program. Intellectually ambitious and unafraid to push boundaries, the students who will thrive in the Online Master’s in Marketing will redefine the field in the coming years, prepared to succeed and lead by the broad, deep training they receive as Renaissance Marketers.

While successful candidates may come from any professional field, all applicants must have:

  • A bachelor’s degree from a regionally accredited college or university
  • At least two years of professional work experience with marketing exposure

What is Marketing Exposure?

People around a table looking at charts

Because we understand that not all Online Master’s in Marketing applicants will come to us with hands-on marketing experience, we want to ensure that all students enter the program prepared to succeed. That is why we require two years of professional work experience with marketing exposure to apply to the program. This could include roles:

  • In a marketing department
  • On a team that works with or adjacent to the marketing department at your company
  • At an organization that contracts with a marketing agency to promote your product or service
  • With other demonstrated forms of interaction with marketing as a function

Feel free to contact an admissions outreach advisor if you have any questions regarding whether your work experience meets this requirement.

No GMAT Required

We are committed to evaluating all applicants holistically and considering all aspects of their professional and academic backgrounds. We do not require GMAT or GRE scores for admission to the Online Master’s in Marketing program.

Applicants may, however, submit scores for consideration if they believe that doing so will be beneficial to their application.

Don't miss a beat

Download the Online MSM Application Checklist, and keep yourself on track during the application process.

Interested in Our Online Programs?

Oct
18

Priority Application Deadline

October 18th
Spring 2025 Term
Dec
2

Application Deadline

December 2nd
Spring 2025 Term
Jan
6

Next Start

January 6th
Spring 2025 Term

Key Steps and Application Requirements

Complete the Online Application

As part of the online application, you will be asked to submit the following:

  • Two letters of reference. Please select individuals who can provide specific and relevant information about your intellectual and quantitative abilities, performance and motivation
  • One personal essay. When submitting your essay, as well as the optional personal statement, please list your full name and the question being answered at the top of the page; also, please use at least 12-point font and double spacing

Required Essay Prompt (at least 800 words): Why is a master’s degree in marketing the next logical step toward achieving your short- and long-term professional goals? And why is the William & Mary Online Master of Science in Marketing the right program for you?

Optional Personal Statement (250 words): Is there any additional information that you would like to share with the Online Admissions Team that you believe would be helpful in reviewing your application? Complete this question only if you feel your candidacy is not fully represented in your coursework or resume.

Request Official Transcripts

Official academic transcripts from all institutions where you have received a conferred bachelor or graduate degree. These must be sent directly from your institution.

Ordering Instructions:

  • Electronic official transcripts sent through a secure transcript delivery network are preferred. Transcripts should be sent to William & Mary Graduate School of Business or William & Mary Raymond A. Mason School of Business. If these options are not available when you order, please have them sent to masononline@wm.edu.
  • We also accept hard-copy official transcripts. They must be sent directly from your academic institution or forwarded in a sealed envelope from you (DO NOT OPEN OFFICIAL TRANSCRIPTS) to the following address:

    William & Mary
    Raymond A. Mason School of Business
    Attn: Center for Online Learning
    PO Box 8795
    Williamsburg, VA 23187

NOTE: You should upload unofficial transcripts to your application from institutions where you earned a degree and from those where you completed a significant number of credits. William & Mary reserves the right to request transcripts from all universities you have attended for a holistic review of your application. W&M reserves the right to delay passing a decision on your application until official transcripts are received.

Schedule a Personal Admission Interview

Qualified applicants who have submitted and completed their application may be invited to schedule a personal admission interview. Interviews can be conducted via video conference or by telephone.

Applicants who exceed certain admissions standards may be eligible to waive the personal admission interview. Contact an admissions outreach advisor to learn more.

Pay Application Fee: $100 (or request a waiver)

The application fee may be waived for applications submitted by the priority deadline, active- duty military and veterans, W&M alumni, attendees of informational webinars, and at the discretion of the Admissions Office. Contact an admissions outreach advisor to discuss whether you qualify for a few waiver.

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Proof of English Language Proficiency (for Non-U.S. Citizens)

International applicants must have a TOEFL score of at least 100 if internet-based, 250 if computer-based or 600 if paper-based, or an IELTS score of at least 7. Exemptions may be granted for applicants who have earned a degree from an accredited U.S. institution or lived and worked full-time in a predominantly English-speaking country for the past two years.

Still Have Questions?

To learn more about application requirements, or if you have questions about whether the Online Master’s in Marketing is the right program for you, please contact one of our admissions outreach advisors at 844-234-4075, or schedule a call at a time that is convenient for you.

Schedule a Call

Non-Discrimination Notice

Unless otherwise constrained by law, William & Mary is committed to providing an environment for its students that is free from discrimination based on any personal factor unrelated to qualifications or performance such as race or color, citizenship, national origin or ethnicity, ancestry, religion or creed, political affiliation or belief, age, sex or sexual orientation, gender identity or expression, disability, marital status, pregnancy status, parental status, height, weight, military service, veteran status, caretaker status, or family medical or genetic information. Read W&M's full non-discrimination notice

Notice of Contingent Status of Admission Offers

Offers of admission are contingent upon continuing to meet high standards of academic performance, personal conduct and completion of all work in progress. Furthermore, prior to enrollment at William & Mary students are required to submit answers to questions about criminal and disciplinary history and to comply with the university's Disclosure of Arrest Policy. The university reserves the right to refund an enrollment deposit and rescind admission for failure to comply with these expectations or in cases where criminal or disciplinary history reveals an unacceptably high risk to the personal safety, academic integrity or core values of the William & Mary community.

Notice of Availability of Annual Security Report

Information about campus safety and security may help you in your decision to apply. The most recent Campus Security and Fire Safety Report for William & Mary, including the Virginia Institute of Marine Science, is available on W&M's website for review. This report is required by federal law and contains policy statements and crime statistics. Three years' worth of statistics are included for certain types of crimes that were reported to have occurred on campus, in or on off-campus buildings or property owned or controlled by the university or on public property within or immediately adjacent to the campus. The full report is available online, or you may request a paper copy in person or to be mailed to you at no expense from the Office of Compliance & Equity, James Blair Hall, Suite 101, Williamsburg, Virginia, 23185, 757-221-3146.
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