Program: Online MBA
MBA, Duke University
BS, Marketing, Auburn University
Expertise: Large customer success/management, negotiations, fast-moving consumer goods (FMCG), sales, marketing, distribution, execution
Craig Akins is a section leader for William & Mary’s Online MBA program. He has achieved executive-level success over his more than 40 year career by producing results in a wide variety of markets, customer sets, organizations and companies. He also serves as a William & Mary Executive Partner.
For the past 10 years, he has worked for Display Technologies, a strategic supplier for Coca-Cola, providing merchandising solutions and managing the North America Coca-Cola account. Prior to this, Craig was vice president of sales for Portola Packaging, a dairy industry package supplier. Additionally, he has more than 20 years of experience with Coca-Cola serving in various roles throughout the parent and bottling companies, as well as at the vice president level in Division, Cold Drink, Regional, and Corporate Sales positions. He began his career with George A. Hormel & Co. working in sales.