See where a master’s in business analytics can take you.
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Sharpen Your Competitive Edge
Build your business intelligence and analytics acumen with William & Mary's Online MSBA.
Jobs and Careers with a Master’s in Business Analytics
The Online MSBA program has been built from a core program theme of business intelligence and analytics specifically to provide you with a competitive advantage as you pursue a career in analytics. From the very first class through your final capstone project, our curriculum is designed to pair technical development with data visualization and communication skills to make you the kind of well-rounded professional best suited for the most desirable analytics jobs.
Learn more about the benefits of a career in analytics and the power of the Online MSBA network to connect you with top-tier analytics jobs.
Demonstrated Success by W&M Online MSBA Alumni
93%
More than 93% of W&M MSBA alumni received a salary increase after graduation1
62%
More than 62% of online MSBA graduates from W&M received a salary increase of 25% or greater1
76%
More than 76% of W&M MSBA graduates reported they were able to apply what they learned in the program directly to their careers1
82%
More than 82% of alumni reported receiving a promotion or expected to receive a promotion within six months of graduating1
What Can You Do With a Master’s in Business Analytics?
Business leaders need skilled employees who can solve real-world business problems using data analysis. Professionals in business analytics roles draw actionable insights and conclusions that affect business decisions by investigating and parsing through information. Analytics skills are needed across a wide variety of industries and open doors to any number of employers, which makes earning your MSBA a worthwhile endeavor.
Common job titles held by professionals with an advanced business analytics degree include:
- Data Scientist
- Data Architect
- Business Analyst
- Senior Business Analyst
- Machine Learning Scientist
- Data Analyst
- Data Warehouse Manager
- Digital Strategy Manager/Consultant
- Business Data Analyst
- Statistician
- Market Research Analyst
- Operations Analyst
Common job titles held by professionals with an advanced business analytics degree include:
- Data Scientist
- Data Architect
- Business Analyst
- Senior Business Analyst
- Machine Learning Scientist
- Data Analyst
- Data Warehouse Manager
- Digital Strategy Manager/Consultant
- Business Data Analyst
Your Business Analytics Salary Potential
Analytics jobs are some of the most lucrative on the market today. It’s no accident the analytics-driven job of data scientist ranks #8 on U.S. News & World Report’s 100 Best Jobs list.2
$123,037
Median base salary for data scientist roles3
$125,269
National average base salary for a data engineer4
$119,630
Average salary for an analytics manager5
Hiring Trends for Business Analytics Jobs
The market is hot for professionals seeking to embark on or advance their careers with a business analytics degree. Consider the following data about the phenomenal employment potential for Online MSBA graduates:
23%
Projected growth for operations research analyst roles from 2023 to 2033 (a much faster rate than average)6
Top 15
Data Scientist, Statistician and Operations Research Analyst all rank in the top 15 Best Jobs in America for 20242
World Economic Forum’s Top 10 Skills of 2025 include:7
- Analytical thinking and innovation
- Complex problem solving
- Technology use
- Technology design and programming
A Vibrant Professional Network
Your Online MSBA classmates comprise a formidable professional network, with connections to numerous thriving industries and top-tier companies.
Online MSBA students are employed across industries that include:8
Technology
Accounting
Consulting
Financial Services
Manufacturing
Healthcare
Educational Services
Government
Some of the most notable employers of our Online MSBA students are:8
Citi
J.P. Morgan Chase
Lockheed Martin
GE Appliances
Anthem
Deloitte
EAB
Smithfield Foods
Master’s in Business Analytics Degree FAQs
What can you do with a master’s in business analytics?
Earning a master’s in business analytics opens doors to a variety of roles across industries, as almost all companies can benefit from the business strategies and insights that can be derived from data science and machine learning capabilities. With this degree, you will use your skills in data science to analyze raw data in order to help leaders make business decisions and solve real-world business problems.
Examples of job titles held by professionals with a master’s in business analytics include:
Examples of job titles held by professionals with a master’s in business analytics include:
- Data Scientist
- Data Architect
- Business Analyst
- Machine Learning Scientist
- Data Analyst
- Data Warehouse Manager
- Digital Strategy Manager/Consultant
- Statistician
- Market Research Analyst
- Operations Analyst
What is the average salary for someone who holds a master’s in business analytics degree?
The average salary for professionals who hold a master’s in business analytics will depend on the specificity and specialization of the role that they hold. Overall, business analytics jobs tend to be high paying relative to other professions.
According to Indeed, the average base salary for a business analyst is $89,359 per year.9
As noted, more specialized positions have a higher average salary. For example, data scientists earn a median salary of $123,037.3
According to Indeed, the average base salary for a business analyst is $89,359 per year.9
As noted, more specialized positions have a higher average salary. For example, data scientists earn a median salary of $123,037.3
What is the outlook for careers in business analytics?
The outlook for business analytics roles is favorable. The overall growth for operations research analyst roles from 2023 to 2033 is 23%, or much faster rate than average.6
What skills will I learn in the Master of Science in Business Analytics program that are desirable in analytics professional roles?
A solid master’s program will cover both hard and soft skills that will make you a success in the business analytics space. On the soft skills side, being a strong problem solver is a key skill that will make you a strong candidate for analytics jobs. In William & Mary’s MSBA program, you will learn how to integrate analytics into business processes, as well as how to identify difficult and time-consuming steps of business processes. You will also learn how to effectively communicate actionable insights with stakeholders using data visualization and persuasion techniques.
Hard skills you will learn in this program include:
Hard skills you will learn in this program include:
- Probability and statistics
- Data mining and modeling
- R and Python programming languages
- SQL database language
- Data visualization
- Artificial intelligence
- Machine learning
Start building your competitive advantage.
Sources
- Based on a limited sample of self-reported data from alumni of W&M’s Online MSBA program from graduating cohorts between 2021 and 2024
- Retrieved on December 31, 2024, from money.usnews.com/careers/best-jobs/rankings/the-100-best-jobs
- Retrieved on December 31, 2024, from indeed.com/career/data-scientist/salaries
- Retrieved on December 31, 2024, from indeed.com/career/data-engineer/salaries
- Retrieved on December 31, 2024, from indeed.com/career/analytics-manager/salaries
- Retrieved on December 31, 2024, from bls.gov/ooh/math/operations-research-analysts.htm
- Retrieved on December 31, 2024, weforum.org/stories/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/
- Based on cumulative self-reported W&M Online MSBA student profile data collected from the spring 2018-2021 cohort
- Retrieved December 31, 2024, from indeed.com/career/business-analyst/salaries/Chicago--IL
Questions? Let’s Connect.