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Jobs and Careers with a Master’s in Business Analytics

The Online MSBA program has been built from a core program theme of business intelligence and analytics specifically to provide you with a competitive advantage as you pursue a career in analytics. From the very first class through your final capstone project, our curriculum is designed to pair technical development with data visualization and communication skills to make you the kind of well-rounded professional best suited for the most desirable analytics jobs.

Learn more about the benefits of a career in analytics and the power of the Online MSBA network to connect you with top-tier analytics jobs.

Demonstrated Success by W&M Online MSBA Alumni

90%
90% of W&M MSBA alumni received a promotion post-graduation1
60%
More than 60% of online MSBA graduates from W&M received a salary increase of 25% or greater1
70%
More than 70% of W&M MSBA graduates reported that they were able to use what they learned in the program and apply it to their current career1

What Can You Do With a Master’s in Business Analytics?

Business leaders need skilled employees who can solve real-world business problems using data analysis. Professionals in business analytics roles draw actionable insights and conclusions that affect business decisions by investigating and parsing through information. Analytics skills are needed across a wide variety of industries and open doors to any number of employers, which makes earning your MSBA a worthwhile endeavor.

    Common job titles held by professionals with an advanced business analytics degree include:

    • Data Scientist
    • Data Architect
    • Business Analyst
    • Senior Business Analyst
    • Machine Learning Scientist
    • Data Analyst
    • Data Warehouse Manager
    • Digital Strategy Manager/Consultant
    • Business Data Analyst
    Common job titles held by professionals with an advanced business analytics degree include:
    • Data Scientist
    • Data Architect
    • Business Analyst
    • Senior Business Analyst
    • Machine Learning Scientist
    • Data Analyst
    • Data Warehouse Manager
    • Digital Strategy Manager/Consultant
    • Business Data Analyst

    Your Business Analytics Salary Potential


    Analytics jobs are some of the most lucrative on the market today. It’s no accident the analytics-driven job of data scientist consistently ranks as Glassdoor’s 3rd best job in the U.S. or that data engineer and data analyst rank in the top 35 as well.2

    $122,051
    Median base salary for all data scientist roles3
    $113,623
    National average base salary for a data engineer4
    $102,622
    Average salary for an analytics manager5

    Hiring Trends for Business Analytics Jobs

    The market has never been hotter for professionals seeking to embark on or advance their careers with a business analytics degree. Consider the following data about the phenomenal employment potential for Online MSBA graduates:

    25%
    25 percent projected growth for operations research analyst roles from 2020 to 2030 (a much faster rate than average)6
    Top 10
    Data Scientist, Machine Learning Engineer, and Data Engineer all rank in the top 10 Best Jobs in America for 20222

    LinkedIn's top 25 in-demand hard business skills for 20207:

    Artificial intelligence, Analytical reasoning, Scientific computing, Business anaysis

    A Vibrant Professional Network

    Your Online MSBA classmates comprise a formidable professional network, with connections to numerous thriving industries and top-tier companies.

    Online MSBA students are employed across industries that include:8

    WM-MSBA-Career-Outcomes-Industries-desktop.png

    Some of the most notable employers of our Online MSBA students are:8

    • Citi
    • J.P Morgan Chase
    • Lockhead Martin
    • GE Appliances
    • Anthem
    • Deloitte
    • EAB
    • Smithfield Foods

    View Networking Resources

    Master’s in Business Analytics Degree FAQs

    What can you do with a master’s in business analytics?

    Earning a master’s in business analytics opens doors to a variety of roles across industries, as almost all companies can benefit from the business strategies and insights that can be derived from data science and machine learning capabilities. With this degree, you will use your skills in data science to analyze raw data in order to help leaders make business decisions and solve real-world business problems.

    Examples of job titles held by professionals with a master’s in business analytics include:
    • Data Scientist
    • Data Architect
    • Business Analyst
    • Machine Learning Scientist
    • Data Analyst
    • Data Warehouse Manager
    • Digital Strategy Manager/Consultant

    What is the average salary for someone who holds a master’s in business analytics degree?

    The average salary for professionals who hold a master’s in business analytics will depend on the specificity and specialization of the role that they hold. Overall, business analytics jobs tend to be high paying relative to other professions.

    According to the BLS, the median salary for a business analyst in 2021 was $79,940 per year.

    As noted, more specialized positions have a higher average salary. For example, data scientists earn a median salary of $122,051.3

    What is the outlook for careers in business analytics?

    The outlook for business analytics roles is favorable, with a number of business analytics-related jobs topping Glassdoor’s 50 Best Jobs in America for 2022 list. Data scientist claimed the #3 spot on this list, with data engineer at #7 and data analyst and business analyst at #35 and #36 respectively.2

    The overall growth for operations research analyst roles from 2020 to 2030 is 25 percent, or much faster rate than average.6

    What skills will I learn in the Master of Science in Business Analytics program that are desirable in analytics professional roles?

    A solid master’s program will cover both hard and soft skills that will make you a success in the business analytics space. On the soft skills side, being a strong problem solver is a key skill that will make you a strong candidate for analytics jobs. In William & Mary’s MSBA program, you will learn how to integrate analytics into business processes, as well as how to identify difficult and time-consuming steps of business processes. You will also learn how to effectively communicate actionable insights with stakeholders using data visualization and persuasion techniques.

    Hard skills you will learn in this program include:
    • Probability and statistics
    • Data mining and modeling
    • R and Python programming languages
    • SQL database language
    • Data visualization
    • Artificial intelligence
    • Machine learning

    Start building your competitive advantage.

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    Sources
    1. Based on a limited sample of self-reported data from alumni of W&M’s Online MSBA program from graduating cohorts between 2021 and 2022
    2. Retrieved on April 8, 2022, from glassdoor.com/List/Best-Jobs-in-America-LST_KQ0,20.htm
    3. Retrieved on April 8, 2022, from glassdoor.com/Salaries/data-scientist-salary-SRCH_KO0,14.htm
    4. Retrieved on April 8, 2022, from glassdoor.com/Salaries/us-data-engineer-salary-SRCH_IL.0,2_IN1_KO3,16.htm
    5. Retrieved on April 8, 2022, from payscale.com/research/US/Job=Analytics_Manager/Salary
    6. Retrieved on April 8, 2022, from bls.gov/ooh/math/operations-research-analysts.htm
    7. Retrieved on April 8, 2022, from linkedin.com/business/learning/blog/learning-and-development/most-in-demand-skills-2020
    8. Based on cumulative self-reported W&M Online MSBA student profile data collected from the spring 2018-2021 cohort
    9. Retrieved December 5, 2022, from bls.gov/ooh/business-and-financial/budget-analysts.htm
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