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How Much Does an Online Master's Degree in Marketing Cost?

07 Sep
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Professional aspirations and the drive to achieve are powerful motivators when you choose to pursue an online master’s degree in marketing. As you weigh the many factors that influence your choice of program—curriculum, faculty, university standing, program format, location, accreditation, and so on—tuition will surely be an element to consider.

Read on for a tuition survey of online marketing master’s degree programs from around the continental United States.

Variations in Overall Cost

It’s common practice for public universities to require different tuition sums from students who live in state and out of state, respectively. This is also true regarding online education, although not all institutions vary their rates this way. In looking at tuition costs from universities in diverse locations, we have chosen to include numbers from those requiring the same tuition amount from all students, regardless of where they live.

Some university websites list ancillary costs, such as application and graduation fees, while others do not. Some show tuition based on credit hour and some show only the grand total. The numbers shown here are those readily available online. They reflect tuition as of the 2020-2021 academic year and may not include additional fees which comprise a small percentage of a degree’s overall cost.

You’ll see that tuition varies widely, from less than $20,000 to more than $100,000. By dropping the highest and lowest numbers from our sample set and averaging the rest, we found a median tuition price of $34,085.

Eleven Online Master’s Degrees in Marketing

For this sample, we chose universities across the country that offer online master’s programs in marketing. Each listing here is for the online program from one university in the named state.

California
Degree: Master of Business Administration in Marketing
Total credit hours: 52
Cost per credit hour, if listed: $1,920
Total, based on 2020-2021 tuition: $99,840

Colorado
Degree: Master of Science in Marketing
Total credit hours: 30
Cost per credit hour, if listed: $920
Total, based on 2020-2021 tuition: $27,600

Florida
Degree: Master of Science in Marketing
Total credit hours: 30
Cost per credit hour, if listed: N/A
Total, based on 2020-2021 tuition: $27,500

Kentucky
Degree: Master of Business Administration in Marketing
Total credit hours: 30
Cost per credit hour, if listed: N/A
Total, based on 2020-2021 tuition: $16,140

Nebraska
Degree: Master of Science in Strategic Marketing
Total credit hours: 36
Cost per credit hour, if listed: $610
Total, based on 2020-2021 tuition: $21,960

New Hampshire
Degree: Master of Science in Marketing
Total credit hours: 36
Cost per credit hour, if listed: $627
Total, based on 2020-2021 tuition: $22,722

North Carolina
Degree: Master of Business Administration in Marketing
Total credit hours: 62
Cost per credit hour, if listed: N/A
Total, based on 2020-2021 tuition: $125,589

Ohio
Degree: Master of Science in Marketing Communication
Total credit hours: 36
Cost per credit hour, if listed: $670
Total, based on 2020-2021 tuition: $24, 518

Oregon
Degree: Master of Business Administration in Marketing
Total credit hours: 45
Cost per credit hour, if listed: N/A
Total, based on 2020-2021 tuition: $19,350

Texas
Degree: Master of Business Administration in Marketing
Total credit hours: 36
Cost per credit hour, if listed: N/A
Total, based on 2020-2021 tuition: $30,219

Wisconsin
Degree: Master of Business Administration in Marketing
Total credit hours: 36
Cost per credit hour, if listed: $779
Total, based on 2020-2021 tuition: $28,044

The William & Mary Online Master of Science in Marketing

State: Virginia
Total credit hours: 33
Cost per credit hour, if listed: $1,125
Total, based on 2020-2021 tuition: $39,095

Rise to the Top of Your Field

The Online Master of Science in Marketing program at William & Mary creates Renaissance Marketers: innovative, adept, courageous leaders with a passion for making a positive impact on their workplace, the market they serve and the wider world. Well-versed in the technological and strategic standards that define the field but willing to think outside of established processes, Renaissance Marketers inspire important creative work and drive strategy with clarity and vision. Review our curriculum for insight into the courses that will help you grow into this unique brand of marketing leader. For further information about our program and the application process, reach out to an Admissions Advisor today.