Email: amy.burgdorf@mason.wm.edu
Program: Online MSM
Credentials:
MBA, Ross School of Business, University of Michigan
BA, Economics and Communication, University of Michigan
Expertise: Corporate strategy, brand strategy and management, consumer insights and analytics, innovation and design thinking, marketing, PR, advertising and social media, cross-functional collaboration and agency management
Amy Burgdorf has over 25 years of experience in the marketing field, having worked for iconic brands like GE, Lionel Trains and Carhartt. Throughout her career, she led corporate strategy, brand strategy, market research/insights, product development and innovation teams and most recently launched her beauty brand, Rugged Beauty.
Amy also acts as a marketing consultant for various brands across a diverse set of industries. Currently, she serves on the board of Impact100-Oakland County with the mission of bringing women together to engage in impactful, large-scale giving to support nonprofits serving her local area.
She earned her MBA from The University of Michigan—Ross School of Business and holds a BA in economics and communication from the same university.