Online Foundations in Business Analytics Certificate
Data science and analytics continue to redefine the business world, and their impact on the job market shows no signs of slowing down. The projected growth rate for data science jobs through 2031 is 36%, which is much faster than the average growth rate for all occupations.1
The Online Foundations in Business Analytics Certificate from William & Mary combines the prestige of a “Public Ivy” business education with the agility of a short-term, targeted professional skills-development program. In just three courses that can be completed in little more than one semester, you will learn key business analytics tools and skills that can help launch you into analytics-driven roles or provide your point of entry into the Online Master of Science in Business Analytics program.
About the Certificate
Online Foundations in Business Analytics Courses Overview
BUAD 512A: Probability and Statistics with R (4 credits)
BUAD 512B: Business Modeling with Python (4 credits)
BUAD 5112 Competing Through Business Analytics (4 credits)
Foundations in Business Analytics Certificate at a Glance
- Complete in just over one semester
- 100% online
- No residency or on-campus requirement
- Multiple opportunities to start per year
- Study with our faculty of industry experts
- Completion in good standing can fulfill admissions requirements for the Online MSBA program
- All credits can be applied to Online MSBA
A Foundation for Business Analytics Success
Our Online MS in Business Analytics program is designed around four content pillars that we have identified as essential to success in the field—business acumen, math modeling, computing technologies and communicating with impact. The three business analytics courses that make up this certificate provide the foundations to these pillars, skills in each area upon which deeper expertise can be built.
Both the Probability and Statistics and Linear Algebra for Business Analytics courses provide essential background knowledge for the complex mathematical modeling that analytics roles demand. The certificate’s two programming courses—in R and Python—build your knowledge in the two most essential languages to contemporary analytics computing technologies. Finally, the program’s culminating course, Competing Through Business Analytics, ties these skills together with business acumen and communicational fluency, preparing you to apply business analytics tools in any organization.
And when you complete your coursework for this certificate program, it could be just the beginning of your analytics education. The three courses of the business analytics certificate program comprise the prerequisites and first required course of the Online MSBA program. Students who complete the Foundations in Business Analytics Certificate program in good standing are invited to apply to the Online Master of Science in Business Analytics (MSBA) program with no additional application requirements, and all credits from the certificate may be applied toward completion of the MSBA.

R and Python are two of the top 15 data science skills data scientists need for success in their careers.2
Application Requirements for the Online Foundations in Business Analytics Certificate
The Online Foundations in Business Analytics Certificate is designed to be an opportunity for anyone interested in pursuing an analytics career, at any professional level, to move into this dynamic field. To promote this level of accessibility, the application requirements for the program are as follows:
- A bachelor’s degree (or equivalent) from a regionally accredited college or university
- One 300-word personal statement
More Than a Degree.
This Is Your Launchpad.
A William & Mary education is not just a degree but a unique connection to a tight-knit community of students, alumni, bold educators and driven, principled, connected leaders. Build your brand with a university known for breaking barriers, championing integrity and channeling academic grit since its inception.
The Raymond A. Mason School of Business imparts essential business knowledge and builds the dynamic mindset necessary to lead in today’s challenging and rapidly changing business environment. As an online graduate business student, you will:
✓ Graduate with the perspective to envision and enact positive
change
✓ Access mentorship and experiential learning opportunities
✓ Receive personalized career support
✓ Build a lasting network to bolster your career for years to
come
This will only take a moment.
More Information
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- Retrieved on May 4, 2023, from bls.gov/ooh/math/data-scientists.htm
- Retrieved on May 9, 2023, from indeed.com/career-advice/resumes-cover-letters/skills-for-a-data-scientist