Your Bridge to Business Analytics
Your Bridge to Business Analytics

Online Foundations in Business Analytics Certificate

Data science and analytics continue to redefine the business world, and their impact on the job market shows no signs of slowing down. The projected growth rate for data science jobs through 2031 is 36%, which is much faster than the average growth rate for all occupations.1

The Online Foundations in Business Analytics Certificate from William & Mary combines the prestige of a “Public Ivy” business education with the agility of a short-term, targeted professional skills-development program. In just three courses that can be completed in little more than one semester, you will learn key business analytics tools and skills that can help launch you into analytics-driven roles or provide your point of entry into the Online Master of Science in Business Analytics program.

Online Foundations in Business Analytics Courses Overview

BUAD 512A: Probability and Statistics with R (4 credits)

This course introduces the R programming language to teach statistical analysis within a business environment. The course covers basics of data management and wrangling in R, probability and probability distributions, and statistical techniques including statistical inference, hypothesis testing, analysis of variance and an introduction to regression analysis.

BUAD 512B: Business Modeling with Python (4 credits)

This course covers the use of the Python programming language in the context of modeling business problems. Particular attention is given to learning the power and flexibility of using Python in business settings commonly encountered. The mechanics, syntax and semantics of the language is emphasized. The course includes in-depth coverage of Python data types, control flow, functions, packages, data wrangling, data visualization and matrix manipulation.

BUAD 5112 Competing Through Business Analytics (4 credits)

This course will include a survey of the state-of-the-art in business analytics, exploring how companies use it for competitive advantage and identifying factors for successful strategic and operational support as business intelligence tools. Topics will include business metrics used for performance measurement and incentives, effective information communication, visualization, process improvement, the development and application of algorithms and ethical implications.

Foundations in Business Analytics Certificate at a Glance

  • Complete in just over one semester
  • 100% online
  • No residency or on-campus requirement
  • Multiple opportunities to start per year
  • Study with our faculty of industry experts
  • Completion in good standing can fulfill admissions requirements for the Online MSBA program
  • All credits can be applied to Online MSBA

More Than a Degree.
This Is Your Launchpad.

A William & Mary education is not just a degree but a unique connection to a tight-knit community of students, alumni, bold educators and driven, principled, connected leaders. Build your brand with a university known for breaking barriers, championing integrity and channeling academic grit since its inception.

The Raymond A. Mason School of Business imparts essential business knowledge and builds the dynamic mindset necessary to lead in today’s challenging and rapidly changing business environment. As an online graduate business student, you will:

✓ Graduate with the perspective to envision and enact positive change
✓ Access mentorship and experiential learning opportunities
✓ Receive personalized career support
✓ Build a lasting network to bolster your career for years to come

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Jun
13
Priority Application Deadline
June 13
Fall 2025 Term
Jul
25
Application Deadline
July 25
Fall 2025 Term
Aug
25
Next Start
August 25
Fall 2025 Term
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